BOY SCOUT Mesh Cap Hat

Boy Scout California campaign hat pin


Adapted from
Gladys D. Daines and Elsie Cunningham
"Prevention Programs: 1944 to 1994 and Beyond"
Fire Management Notes, Volumes 53-54, Special Issue 1992-93

In 1942, a Japanese submarine shelling of an oil field near Santa Barbara, California, very close to Los Padres National Forest, reinforced forest managers' concerns about forest fires. Ongoing war efforts had drained the United States of forest firefighters and heavy equipment used to fight fires. Thus, the Forest Service wanted to encourage the general public to participate in forest fire prevention.

The first step was taken when the Cooperative Forest Fire Prevention Campaign was begun. The forest supervisor of California's Angeles National Forest contracted the newly formed Wartime Advertising Council for help. The council was made up of business and advertising people who were willing to donate their time and talent for the war effort. With an additional pledge of support from the National Association of State Foresters, a nationwide forest fire prevention campaign was launched. Foote, Cone and Belding Communications, Inc., of Los Angeles, became the volunteer agency for the campaign. Between 1942 and 1944, fire prevention posters used wartime slogans, then Bambi. They decided they wanted a bear illustration on the posters for 1945.

On August 9, 1944, Smokey Bear was described by Richard Hammett, director of the Wartime Forest Fire Prevention Program, as having a "nose short (Panda type), color black or brown; expression appealing, knowledgeable, quizzical; perhaps wearing a campaign (or Boy Scout) hat that typifies the outdoors and the woods." Blue jeans were added later. The bear was named "Smokey" after "Smokey" Joe Martin, who was the Assistant Chief of the New York City Fire Department from 1919 to 1930.

Albert Staehle, a nationally known artist, was asked to paint the first bear, which was completed in 1944 and distributed the following year. This first Smokey poster showed him pouring water on a campfire. In 1945, Smokey made his debut in many magazine and newspaper ads and hundreds of radio stations donated valuable broadcasting time for his message.

When the war was over, the Wartime Advertising Council, renamed the Advertising Council, continued to sponsor public service campaigns, including Smokey Bear's message (and does to this day). In 1946, Rudolph "Rudy" Wendelin returned to the Forest Service after serving in the Navy—he worked closely with the Advertising Council on Smokey Bear posters. Rudy was one of the best known Smokey Bear artists and soon became nown as the "caretaker of the Smokey Bear image." After his retirement in 1973, Rudy continued to paint Smokey and act as a Smokey Bear program consultant. Harry Rossolll, another famous Forest Service artist, created four Smokey cartoons a month in the United States and Canada.



Share this article





Related Posts



Latest Posts
Boy Scouts California Store Denver
Boy Scouts California…
DENVER (CBS4) – Customers of some marijuana…
Boy Scout California Store Pleasant Hill
Boy Scout California…
Walk the Red Carpet like a movie star…
Boy Scouts California Store Memphis
Boy Scouts California…
I was born and bred in Memphis. My father…
Jobs with Boy Scouts of California
Jobs with Boy…
By Rev. Austin Miles JEFFERSON CITY…
Boy Scout California Store Cincinnati
Boy Scout California…
This is a 1924 file photo showing Juliette…
Search
Featured posts
  • Boy Scout California Store Las Vegas
  • Boy Scout California Store Peoria IL
  • Boy Scout California Store Highland Park IL
  • Boy Scout California Store Wilmington NC
  • Boy Scout California Store St. Louis
  • Boy Scout California Store Tampa
  • Boy Scout California Store San Jose
  • Boy Scout California Store Palo Alto
  • Boy Scout California Store Oakland NJ
Copyright © 2019 l bsa628.com. All rights reserved.